Our Primary Promise campaign brochure represents my overarching philosophy.
It simplifies clinical ambitions and attainable community impact via an approachable, human-centric format.
As a critical part of our consumer journey, it introduces the campaign's spirit & prepares readers for what's next.
There are few efforts I'm more proud of than this inclusive, 10-part campaign film series.
It positions the patient as our "why," humanizing & simplifying ambitious clinical imperatives.
It served as a hub for our broader outreach toolkit, enabling a cohesive, progressive editorial calendar.
As illustrated by our Parkinson's Elevated effort, not all effective efforts require complex campaigns.
This brochure, which helped raise more than $1M for program development, doesn't overshoot the target.
It adheres to consistent principals and serves as a self-containing ecosystem for effective promotion.
