The work below reflects this philosophy in practice. Over three years of major initiatives within Intermountain Health’s pediatric ecosystem, including the Primary Children’s Hospital Centennial, the Primary Promise philanthropic campaign, and creation of the Intermountain Children’s Health brand, I shaped systems that honored each moment’s unique purpose and contributed to our cumulative, enterprise‑wide story. The result? Brand consistent, human, strategically aligned experiences, no matter point of entry or touchpoint.
In '23-'24 we crafted the Intermountain Children’s Health brand to unify the vision of pediatric care across a previously fragmented 12‑state footprint. We created a playful, cohesive system that elevated pediatrics within the broader enterprise, clarified our value to families and partners, and positioned the organization as the region’s model health system for children, all while helping kids feel safe, seen, and supported in their care.
In 2022, we devised and launched a dedicated visual identity for Primary Promise, Intermountain's $600M philanthropic effort to build the nation's model health system for children. The concept was ambitious yet celebratory, built upon existing brand equity of Primary Children's Hospital, and was intentionally composed to usher in the forthcoming enterprise Children's brand.
In 2022, Intermountain Primary Children's Hospital celebrated its 100th Anniversary. To maximize the moment across all consumer, caregiver, and philanthropic opportunities we developed a commemorative visual identity that celebrated our legacy and hinted at achievements yet-to-come.
