Particularly for external audiences, I view integrated comms as transparency and affinity engines. They reflect brand culture, demonstrate accountability, and illustrate what we do & why it matters.
I adore this effort. Born out of chaos, it converted obstacles to opportunities.
In 2025, Intermountain Children’s Health unified services across the enterprise, a vital but disruptive operational change that eroded existing sense of belonging and operational clarity.
This communications strategy was my response. It intentionally utilized simple, progressive messaging to build shared trust and enthusiasm, helping convert challenges into confidence.
Overview film supporting launch of new Children's Health identity to caregivers & partners
Intermountain Children’s Health's legacy internal communications systems were severely outdated (think Outlook!) and siloed, causing fragmented experiences and inconsistent direction.
We built a unified ecosystem that prioritized modernity, consistency, and user-centered design to transform caregiver awareness, engagement, and cohesion.
Our 2025 Annual Report brought it all together. Beginning with the voices of executive sponsors, it created a clear, compelling narrative that detailed our purpose, progress, and impact. It braided strategy, outcomes data, human stories, and gratitude to build trust and identify how we're delivering on our mission.
The result informed, inspired, and strengthened confidence in the road ahead.
